Lock-down Ramblings & Unnecessary Mind Games.

It’s been quite a while since we started lock-down and for many photographers it’s been a bit of mixed bag of frustration: some made the most of things and started taking photographs on their daily walk whilst others, by the very nature of their chosen genre (studio/wedding/industrial etc), experimented with new ideas. A lot of studio pros use tethering but, of course, that’s not possible outdoors on your walk. So for many it’s back to hand-held work ‘in the field’. And the amount of macro photography that’s hit social media over these past few months is quite staggering. There seems lots to do even during this crisis. I’ve been one of the lucky ones because a lot of my work continues to be published albeit mainly on social media and commercial platforms: the stock-shots are already in my portfolio. Because I’ve contributed quite a lot of ‘stock’ over the last year or so it’s still being used – there’s a bit of hidden advice here: if you get into stock work then make sure that your portfolio is extensive. Same goes for commissions: keep adding to your portfolio and your clients have lots to choose from during lean times like these. And to be frank (and I can assure you that I’m not blowing my own trumpet here) I’ve lost count of the work I’ve had published over the last few months – never-mind the last year. And that’s because I’ve always made sure that I keep my submissions and portfolios full. If I didn’t I know that my clients would look elsewhere. What they want is a stock of images that they can call on at any time. So for me it works – to everyone’s advantage: I’m happy and so are they. But there’s one lesson I learned very early on: if you can’t get into the mind-set of your client then don’t even try. It’ll drive you to distraction. To be sure, if they know exactly what they want then they’ll tell you and they’ll expect matching results. A fellow ‘tog who is part of a members-only photographers’ social media group often asks advice about the shots he’s taken for an agricultural and print based media outlet – ‘Is there any way I could have improved on this shot and made it better for the client?. How could I have used lighting better etc etc?’ And yes, quite a few members offer good constructive critical advice. Brilliant! However, this photographer has regular work coming in, gets paid for it and is often sent on ‘shoots’. The cherry on all this is that he can now call himself a ‘published pro photographer’. So he doesn’t need to get ‘inside the head’ of his client: they obviously like what he does and he does what they want. Sometimes it’s best not to overthink things. If your work gets published consistently then you don’t need to do anything apart from a few tweaks perhaps. I’m just a guilty as the next person and it takes a great deal of resilience not to over-think things. If the client likes what you do then change nothing. They are probably not photographers and therefore don’t need to think like one. Unfortunately this can sometimes be very frustrating for us. To illustrate this I’ll relate the story of a ‘festival’ shoot I did last year. I had to cover quite a lot of ground in photographic terms capturing the essence of the event and the people who attended. The actual photography went well and most folk were very receptive to me being there. I think I ended up with over 1,000 shots during the three day event…a good proportion of which involving getting people to sign model-release forms. I was fortunate to have my wife with me who did a sterling job getting on-the-hoof admin completed. At the end of each day it was back home to sort through and process the images ready for sending to the client. And that’s where the ‘crunch’ lies. Consider this for a moment: Lets suppose I’d dumped over 25% of the images, leaving approx 700 to be processed. Suppose that each image takes on average 5 mins to process (and that’s not long at all). Thus, total processing time is in excess of 58 hours! You’ve got a deadline to meet, ‘Can you send them to me tomorrow please? and copies to so-and-so…? Thanks.’ The client is only interested in the finished product not the blood sweat and tears you went through to get to there. Quite right too! So I suggest that if you haven’t already then start now and get your work-flow organised. Know your preferred software like the back of your hand. And make it work for you. This is no time for experimenting or trying things for the first time. And if you don’t need to then don’t try to get inside mind of your client. It’s a bit like over processing an image…don’t do it! You’ll spend too much time worrying whether it’s good enough. Someone once told me that the mark of a great painter is that they know when to stop. Something we all need to remember I think. Stay safe my friends.

The Canon 5DMkiv

Two years ago Canon launched the new 5DMkiv and since then it’s been thoroughly field tested by professionals and amateurs either as a new addition to their gear range or as an upgrade in the EOS 5D series. Before I comment briefly from my own experience of this top-end piece of kit it’s worth quoting a little of what Canon said about their then new flagship model:

‘From the moment light passes through the lens, the EOS 5D Mark IV captures every nuance, every colour, every detail. Once again Canon has brought finer dimensions in detail thanks to a new sensor capable of extraordinary clarity. See your world like never before. The EOS 5D Mark IV features advanced focusing and metering which captures moments and tracks them the instant they happen, even in difficult lighting. A 30.4 Megapixel CMOS sensor delivers images that are packed with detail and low in noise, even in bright highlight and dark shadow areas. A finer resolution means nothing is lost, allowing you the freedom to crop in for the perfect shot and retain the quality. Low light performance is improved at every ISO setting, with much reduced digital noise and a maximum sensitivity of ISO 32,000 (expandable to ISO 102,400). Be confident of superb image quality even when shooting in poor light. At the heart of the EOS 5D Mark IV is a fast DIGIC 6+ processor that controls every aspect of the camera’s behaviour, including turning raw sensor data into high quality image files that are rich in detail and low in noise, with accurate colours and skin tones. A high-resolution 3.2-inch LCD screen with intuitive touch-screen controls makes shooting with the EOS 5D Mark IV a pleasure. Tap to choose menu commands and swipe back and forth when reviewing images. Four colour tone options enable you to clearly use the screen at any time, day or night…’

And so it goes on. But what about the real world? Sure, like everything else in photography, you’ll always find detractors and to be honest it’s very difficult to change your mind-set when handling something new after using your existing gear for years and knowing its limitations and pros and cons. But that’s what we all end up with: knowing what we can do with what we use…especially if we’re used to the kit. Very often we forget any downsides of equipment we use because we’ve just learned so much about it through regular use and, in many cases, learned to adapt because, quite simply, it does what we want, when we want. For me, my EOS 7DMkii will always be the go-to piece of kit for wildlife photography because it does exactly what I want it to do, when I want. And for me that counts for a lot because it means I’m confident in the gear. I know how it ‘works’, what it can do and more importantly what it can’t do. It’s like my old trusty and rusty 60D…it does what i want it to do when I want…and given its limitations it’s a brilliant bit of kit. But it’s not in the same ball park as the high-end pro gear. But nor should it be. Move up to the pro kit and your playing with serious stuff. And so it is with the EOS 5DMkiv: it’s high-end. It’s serious. And it’s beautiful. I’d heard much about its low light level responsiveness and after unboxing I pushed it to its limit in an almost pitch black environment. Even when I had difficulty in ‘seeing’ what I wanted to shoot the 5DMkiv auto focus locked-on and produced a good quality image. Used with the EF200mm f/2.8L II USM lens I was seriously impressed. Overall image quality in all conditions was what I expected from this wee beastie: excellent. Is there a down-side to the 5DMkiv: I’m sure there is… I just haven’t found it. If you don’t own a 5DMkiv (and they’re not cheap) then you might consider giving one a try…I would be surprised if you were disappointed. If you take the plunge and invest in the 5DMKiv then play with it for a few months ’til you get used to everything it can do…and then you won’t waste time in the field playing ‘photo roulette’ spinning the dials.